On the one hand, “Swoosh” is an explanation on how the Nike logo was created using a collage style. We recovered historical archives and mixed them with new materials that we short trying to keep the analog look. We had the pleasure to collaborate with the art director Gina Guasch, who created the graphic identity for this film.

Client: Nike
Production Company: IMMIGRANT
Director Liveaction: MANSON + BLISS
Executive Producer: Maria Soler Chopo
Producer: Albert Peker
Post-production Coordinator: Flavia Rodríguez
Creative Art Director :Gina Guasch
Research: Gemma Penya
Art Directors: Arantxa Gil, Kote García, Rafa Orrico, Juanjo Gasull, Martí Carós
Lead Animator: Carlos Fernández
3D artists: Lucas Céspedes, Bernat Martínez
2D artists :Kote García, David Martí
Editor: Aitor Bigas
On-line: Hugo Basism, David Martí